Client: Major game development company

Industry: Mobile Gaming

The Challenge

• Artists relied on 15-20 disjointed tools to create and upload game assets.
• Art producers faced slow asset review & approval processes resulting in low productivity and delayed releases.
• Defective assets in game.

Objective: Develop a scalable web-based application framework to accelerate tools creation, first tool was created for the validation, and approval workflows while enabling faster app onboarding.

My Role as Product Manager

• Led product roadmap, strategy, and execution from concept to post-launch adoption.
• Defined product specs, epics, user stories, and acceptance criteria, ensuring development efficiency.
• Collaborated with art, producer, UX, engineering, and stakeholders for seamless workflow optimization.
• Developed an application framework to accelerate app onboarding by 70%.
• Drove data-driven enhancements, improving tool adoption by 30%.
• Ensured post-production iterations based on analytics & user feedback.

Key Features & Solutions

Application Framework for Faster App Onboarding

• Standardized reusable components → Enabled faster app launches
• Centralized user management → Simplified cross-product integration
• Shared repository → Reduced redundant development efforts

Automated Asset Validation & Approval

• AI-powered detection → Auto-recognition of asset type & quality
• Fix recommendations & quick fixes → Reduced manual rework
• Elastic search & tagging → Faster discovery of assets

Smart Asset Management System

• Tagging & Categorization → Assets linked to books & chapters
• Comparison & Zoom Features → Enhanced quality review process

Integrated Collaboration & Messaging

• In-app messaging & approval selection → Streamlined communication
• Stakeholder feedback loop → Ensured higher quality asset releases

Scalability & Future-Proofing

• Multi-product adaptable framework → Allowed expansion & reusability
• Designed for growth → Future-proofed for new tools & updates

Impact & Results

• 80% Faster App Onboarding → Reduced new toolset launch time
• Higher Quality Assets → Automation ensured accuracy & consistency
• 30% Increased Adoption → Improved UX & search capabilities boosted engagement
• 60% Faster Asset Processing → Automated workflows cut review time drastically

Key Takeaways

• Automation & Standardization → Reduce operational bottlenecks & accelerate delivery
• Data-Driven Enhancements → Improve user adoption & efficiency
• Seamless Collaboration → Streamlined workflows for artists & producers