Client: Blueshield

Industry: Health Insurance & Cybersecurity

The Challenge

• Legacy authentication systems lacked security and scalability for modern healthcare applications
• Inconsistent login, password recovery, and registration flows led to poor UX/security vulnerabilities
• Regulatory requirements mandated stronger identity verification and MFA capabilities

Objective: Modernize IAM by implementing secure, seamless authentication experiences (MFA, consent management, identity proofing).

My Role as Product Manager

• ✔ Led end-to-end product lifecycle - market research, user interviews, and requirement definition
• ✔ Developed product specifications, roadmap, PI objectives, and OKRs aligning business/technical needs
• ✔ Coordinated cross-functional teams through architectural design, sprint refinements, and complex IAM delivery
• ✔ Oversaw creation of Gherkin Acceptance Criteria user stories with Product Owners/System Analysts
• ✔ Collaborated with UX teams to design intuitive authentication flows (ID/VD/UI Kit)
• ✔ Drove backlog prioritization for continuous delivery of secure, scalable solutions
• ✔ Managed UAT phases, post-production support, and stakeholder communications

Key Features & Solutions

Modernized IAM Platform

• Multi-Factor Authentication (MFA) implementation
• Consent management for regulatory compliance
• Identity proofing for robust user verification

Seamless Login & Registration Flow

• Redesigned user-friendly authentication experiences
• Passwordless options and auto-recovery features

Cross-Platform Integration

• Enterprise application/API integration
• Unified authentication across web/mobile

Automated User Management

• Centralized identity lifecycle management
• Standardized authentication workflows

Impact & Results

• 50% faster login/registration → Reduced support tickets
• 100% compliance → Met HIPAA/CCPA requirements
• 30% adoption increase → Enhanced UX drove engagement
• 80% faster feature rollout → Scalable IAM framework

Key Takeaways

• Security-first design protects sensitive health data
• Frictionless UX drives system adoption
• Modular architecture enables future integrations
• Continuous compliance monitoring ensures audit readiness