Client: Rackspace
Industry: Cloud Computing & Hosting Services

The Challenge

• Fragmented customer alerts across platforms → Poor engagement
• No real-time iOS/Android push notifications → Delayed responses
• Manual Salesforce workflows → Inefficient communication

Objective: Build a unified Notification Center with mobile alerts and CRM integration to boost engagement and operational efficiency.

My Role as Product Owner

• ✔ Defined product vision and roadmap for cross-platform notifications
• ✔ Authored 50+ Gherkin-based user stories for engineering/QA alignment
• ✔ Led Salesforce Cloud integration with dev/admin teams
• ✔ Executed UAT test plans and post-launch optimizations (65% adoption in 30 days)

Key Features & Solutions

Centralized Notification Management

• Unified dashboard → Customizable alert preferences
• Role-based tagging → Critical vs. non-critical alerts

Mobile Push Notifications

• Real-time iOS/Android alerts → 40% faster incident resolution
• Priority configurability → Reduced user notification fatigue

Salesforce Automation

• CRM sync → 30% fewer manual updates
• Customer insights → Personalized communication

Quality Assurance

• Gherkin criteria → 90% requirement-test alignment
• End-to-end testing → Zero critical post-launch bugs

Impact & Results

• 65% adoption within 1 month
• 50% faster customer response times
• 30% reduction in manual workflows

Key Takeaways

• Unified platforms → 2x engagement lift
• Mobile-first alerts → Real-time transparency
• CRM automation → Operational silos eliminated
• Behavior-driven development → 25% fewer scope changes